Trade Coffee

Trade Coffee was founded in 2018 in New York by veteran specialty operators including former Joe Coffee owner Jonathan Rubinstein, as a multi-roaster subscription platform connecting US consumers to over 50 of the country's best specialty roasters. Trade itself does not roast — it curates and ships beans from partners like Onyx, Heart, Stumptown, Counter Culture, and Madcap, with a recommendation engine that matches drinkers to roasters based on a taste quiz. The company has become a critical distribution channel for small specialty roasters.